Team Toyota of PrincetonSales ConsultantI'm Ahmed Alassar. Text me what you're looking for and what you want to pay. I'll find the right Toyota, run real numbers on your trade-in and financing, and have the car ready when you walk in.
Team Toyota of Princeton, 2871 US-1, Lawrence Township, NJ 08648. Walk in and ask for Ahmed by name.
Average closing ratioOf the showroom customers I work with, about 4 in 10 drive home in a new car.
Why buyers ask for me
Payment, rate, term, taxes and fees laid out plainly before you sign. Customers tell me the financing felt simple and transparent.
Bring the offers you got elsewhere. I've beaten other dealers' trade values to get customers to the monthly payment they needed.
Text me first and the car, the numbers and the paperwork are ready. One customer was in and out, trade-in included, in about three hours.
Real customers, real reviews
Five-star Google reviews that mention me by name, from my time at Hyundai of Trenton. Tap "See original" on any review to view the screenshot.
"Drove an hour and a half to this dealership because I saw the reviews were great and they were not wrong… Ahmed was awesome! He went completely out of his way to go above and beyond for us. Highly recommend Ahmed."
"From the moment I walked in, he was welcoming, knowledgeable, and never pushy. He took the time to really understand what I was looking for… He made the financing process simple and transparent."
"They came in with the highest trade in value compared to other Hyundai and non-Hyundai locations to help me meet my monthly budget. Very kind, speedy and good service."
"The entire process, from appraisal to paperwork, was wrapped up in just 3 hours… Ahmed even made sure there was a pink bow on the car so I could get some fun pictures, such a thoughtful and personal touch."
"He did everything he could to find us what we wanted and got us a great deal."
"He was so helpful and made purchasing my vehicle a pleasure. He was very knowledgeable and answered all my questions."
"Ahmed is awesome, especially when he smiles! Thanks for a great vehicle purchase experience."
Delivery day
How it works
Coming from New York, Pennsylvania or anywhere on the East Coast? Text me before you leave so the trip is worth it.
Tell me the model, your budget or monthly target, and whether you have a trade-in.
I find the right vehicle and work out your payment options and trade-in value.
Your car is pulled up and the numbers are ready. Test drive, ask anything, take your time.
Paperwork done fast and clear. I walk you through your new car's features before you go.
About me
I started in my father's frozen-food wholesale business in Egypt, selling brands like Koki, Basma, Halwani Brothers, Faragello and Atyab to restaurants and supermarkets. I learned early that people buy from someone they trust.
I earned my degree in Accounting and Finance, led a team on the AT&T account, and in 2024 moved to the United States. Arabic is my first language and I speak English fluently, so I can walk you or your family through every step in whichever language you're most comfortable with. Today I help families and first-time buyers across New Jersey and the East Coast get into the right car at the right price.
Follow me for new arrivals and deals:
Among the top achievers on the sales floor, with an average 40% closing ratio.
Consistently a top performer. Built a base of five-star reviews and repeat referrals.
Worked remotely after arriving in the US in February 2024.
Led a customer-service team on a major US telecom account.
The British University in Egypt.
Bought and resold frozen-food brands wholesale to restaurants and supermarkets.
Visit or reach out
When you arrive at Team Toyota of Princeton, ask for Ahmed at the front desk. Better yet, text me first so I'm ready for you.
Ahmed Alassar| Monday | 9 AM – 8 PM |
| Tuesday | 2 PM – 8 PM |
| Wednesday | Off (text me anyway) |
| Thursday | 9 AM – 8 PM |
| Friday | 9 AM – 2 PM |
| Saturday | 9 AM – 6 PM |
| Sunday | Dealership closed |
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